Using Television to Enhance Sexual Health

Abstract

Sexual health in Canada has room for improvement. Continuously rising STI rates and alarmingly high rates of sexual violence are some of the sexual health issues occurring in Canada. One way to address these issues is to increase the sexual health content on television. Currently sexual health content on television is limited, but studies have shown that sexual health can positively influence people’s sexual health. Using the theory of planned behaviour and social cognitive theory this paper will show how television can be used to improve Canadian’s sexual health.